According to Wikipedia https://en.wikipedia.org/wiki/Copywriting
“Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
One misnomer regarding copywriting, it is not the same as copyright. Copywriting is the act of writing copy Copyright is the registration of a product or idea that someone wishes to protect from anyone else copying. Clear? I hope so.
Copywriters do have a form of copyright that protects their creation on the internet and print (see plagiarism https://student.unsw.edu.au/what-plagiarism from the University of NSW) so please, don’t think you can just copy and paste someone else’s creations – you may get slapped with a large bill for the privilege. You can tell if a script etc. is copyright protected as it will show a small circle with the letter “c” inside.
There are no qualifications that copywriters have to have in order to produce a written script. Although a comprehensive knowledge of the English Language is a must and a “Knack” for writing convincing copy. Ask your copywriter to provide you with examples of their copy and perhaps Google their name, to ascertain if they have what it takes.
Things a copywriter should display are :
- The ability to capture the feel of your company and services.
- Knows all the current trends for writing copy
- Their Grammar is impeccable
- They will provide fresh new content and not use duplicates
- They will make their copy sound “Exciting”
- Have the ability to utilise other formats (i.e. PowerPoint, etc.)
- The ability to write for all genres – Sales pages, blogs, social media, brochures etc.
So there you have it, check a person’s skills before hiring and make sure they know how to “sell”.