It’s easy to lose potential clients after they’ve clicked on a Facebook ad, but here are a few tips for transforming your landing page into an effective sales funnel. Thankfully many hosting platforms have premade templates and a drag-and-drop setup, so you can design it without a graphic designer.
Don’t make your landing page too distracting, or potential customers will quickly be back to scrolling through search engine results. A reduction in clutter allows important elements to stand out, which makes navigation easier and keeps users on your page for more than fifteen seconds, which is the crucial threshold for retaining customers.
Use the Right Colors
Whether you’re looking to add a splash of character to your background, or just select features like the navigation bar, colours are a great way to evoke certain feelings in visitors that can help you close a sale. Red grabs attention; green induces hunger; purple connotes luxury; black implies exclusiveness; blue evokes trust; orange fosters happy feelings. Consider what type of feeling you want visitors to have once they arrive.
Make it Crappy
I’m not talking about making your landing page look like garbage, but rather, adhering to the following principles of design: contrast, repetition, alignment, and proximity. Learn what colours juxtapose nicely, because that helps important elements stand out on the page. Repeat relevant components like a purposeful copy or a button that leads to a sale or signup. Make sure text is well aligned, and that there’s adequate space between the elements of your landing page.
People don’t like to read anything on the computer screen, so stay light on the copy and use generous amounts of relevant imagery. Pixabay, Pxhere, and Unsplash are great places to find free stock images that won’t leave you with any legal headaches. Brainstorm a list of words that are relevant to your business and search for appealing images that customers will enjoy looking at.
Get Shakespearian…or Don’t
Your landing page should have a clear, relevant headline that’s easy to understand and addresses the main point. The reason the person is on your landing page needs to be the first thing they see. Use a subheader to reinforce the message and expand on any unfinished points. Reinforce your selling points with concise, clear copy, and make sure there is an obvious call to action that gets repeated (within reason) as users scroll down the page, such as a button.